SightSolGet your growth plan

Strategy and marketing

Search

Paid media

Web and commerce

Apps and technology

Not sure where to start? See the SightSol Growth SystemServing businesses across the UK · USA · Dubai · Australia

SEO services that turn search visibility into enquiries and sales.

We fix what stops search engines finding you, build content people want to read, and report on the enquiries and sales that follow, in plain language.

Get a free SEO audit See our SEO system

Serving businesses across the UK, USA, UAE and Australia.

Illustration. Not a client result.

Found by the right people

We target searches that come from customers ready to act, not just traffic.

Foundations that hold

Technical faults fixed first, so content and links are not wasted on a weak site.

Proof in your reports

Visibility, clicks and enquiries reported together, so you see what search earns.

A good website is not the same as a findable one.

Most sites lose visitors long before anyone reaches the contact form. Pages can be blocked, missing from Google, buried behind stronger competitors, or shown for searches that never turn into customers.

Each step below can leak. An audit shows exactly where yours does, so the first fixes go where they matter most.

The SightSol SEO system.

Four stages, the same on every project. You know what happens, what you receive, and how we measure it.

Audit
Fix
Build
Prove

Audit

We crawl the site, review search data and study the competitors already winning your searches.

You receive: a prioritised audit and a plain-language summary.

Fix

We correct the technical and on-page faults that hold you back, starting with the biggest gaps.

You receive: fixes implemented or a developer-ready task list.

Build

We create and improve the content, local profiles and links that earn visibility over time.

You receive: a content plan and published pages.

Prove

We track visibility, visits and enquiries, then change the plan based on what the data shows.

You receive: regular reports and next steps.

Technical SEO: make the site easy to find, read and trust.

Search engines cannot rank what they cannot reach or understand. We check how your site is built and fix the faults that limit it.

  • Crawling and indexing: what search engines can and cannot see
  • Site structure and internal links
  • Page speed and Core Web Vitals
  • Mobile usability
  • Redirects, duplicate pages and canonical tags
  • XML sitemaps and robots rules
  • Structured data (schema markup)
  • JavaScript rendering and hidden content

Technical SEO in detail

On-page SEO: say the right thing to the right searcher.

Every page should answer one clear search, and give the reader a reason to click and act. We map each page to what people are looking for, then shape it to match.

  • Keyword and search-intent mapping, one main target per page
  • Page titles and descriptions that earn the click
  • Heading structure that makes pages easy to scan
  • Content that is complete, accurate and useful
  • Internal links that guide readers and search engines
  • Image names, alt text and structured data

Local SEO: be the obvious choice nearby.

For businesses that serve a place, local search is often the shortest route to a customer. We make sure the right people find you when they search close to where you are.

  • Google Business Profile set up, verified and kept current
  • Consistent name, address and phone number across the web
  • A steady process for collecting genuine customer reviews
  • Location pages only for places where you really operate
  • Service-area setups for businesses that travel to customers

Local SEO in detail

Ecommerce SEO: help shoppers find the products, not just the shop.

Online stores have thousands of pages, and many are near-duplicates. The work is deciding which pages should rank, and making those pages the best answer to a shopper's search.

  • Category and collection pages built around how people search
  • Product pages with clear content and product schema
  • Filters and variants controlled, so they do not create duplicates
  • Internal links from categories to products that matter
  • Shopify and WooCommerce settings reviewed for search

Ecommerce SEO in detail

International SEO: the right page for the right country.

Serving customers in more than one country is not one page repeated four times. We work out which markets need their own pages, and set up the site so search engines show each visitor the right one.

Structure

Country folders on one website usually build authority fastest. Separate country domains are only worth it in specific cases.

Signals

Language and country tags tell search engines which page belongs to which audience, so the wrong one is not shown.

Content

Currency, terminology, regulations and buying habits differ. Each market page says something specific to that market.

Restraint

We do not create pages for places you do not serve. Thin copies of one page harm rankings.

Content and authority: earn the trust that rankings depend on.

Search engines favour sites that cover a topic thoroughly and are recommended by others. We plan content in connected groups, each built around one main guide, and earn links through work worth citing.

  • Content planned around real searches and buying questions
  • Guides, comparisons and cost pages that support your service pages
  • Named authors and sources, so readers and search engines can trust the content
  • Links earned through useful content, digital PR and relevant partners
  • No paid link schemes or link networks, because they risk penalties

Analytics and reporting: see what search earns.

Rankings alone do not pay the bills. We track how visible you are, how many visits and enquiries follow, and what each one is worth, then report it without the jargon.

  • Visibility: searches you appear for, and where
  • Clicks and visits from search
  • Enquiries, calls, WhatsApp clicks, bookings or sales
  • The pages and topics that bring in customers
  • Clear next steps after every report

How an SEO project runs, step by step.

Timelines depend on the size of your site and how competitive your market is. They are agreed in writing before work starts.

  1. Discovery callYour goals, markets and what has been tried before.
  2. AuditTechnical, content and competitor review, with findings ranked by impact.
  3. Roadmap and scopeA written plan, priorities, price and timeline for you to approve.
  4. ImplementationFixes, content and profiles delivered in the agreed order.
  5. Reporting and refinementRegular reports, then the plan adjusts to what the data shows.

What you receive

  • A prioritised SEO audit in plain language
  • A keyword and page map, so each page has one job
  • Technical fixes or a developer-ready task list
  • Optimised page titles, descriptions and headings
  • A content plan and new or improved pages
  • Google Business Profile setup or improvements (local)
  • Tracking for enquiries, calls, bookings or sales
  • Regular reports with clear next steps

SEO questions, answered.

How long does SEO take to work?

It depends on your competition, your site's current condition and how much needs fixing. Technical fixes can show up in search within weeks. Ranking gains for competitive terms usually build over several months. We agree milestones in the scope so you know what to expect.

Can you guarantee first-page or number-one rankings?

No, and be wary of anyone who does. Search engines decide rankings, and they change. We commit to the work we will do and the measures we will report on, such as visibility, clicks and enquiries.

What is the difference between SEO and Google Ads?

Google Ads places paid results above and around organic ones, and stops when the budget stops. SEO earns organic visibility that builds over time. Many businesses use both: ads for fast demand, SEO for lasting traffic. We plan them together so they do not compete.

How much does SEO cost?

It depends on the size of the site, the markets, how competitive the terms are and how much content is needed. After an audit we send a written scope with a price.

Do you work with my platform (WordPress, Shopify, custom)?

Yes. We work with WordPress, Shopify and WooCommerce, and with custom-built sites. The audit identifies what your platform allows and what would need development.

Do you do local SEO for businesses with more than one location?

Yes. Each real location needs its own accurate profile and a useful page. We do not create pages for places where you have no presence.

How do you handle SEO for several countries?

We decide whether each market needs its own pages, then set up structure, language and country signals so search engines show the right page to the right person. We only create market pages that offer something genuinely different.

What is AI search optimisation, and does it work?

It means making your content clear, accurate and citable so AI assistants and answer features can use it. Nobody can promise placement in AI answers. We work on the fundamentals that help: clear content, structured data, trusted mentions and crawlable pages, and we track what we can measure.

How will I know if it is working?

You get regular reports in plain language covering visibility, clicks, enquiries or sales, and what we are doing next. Reports are based on Google Search Console and your analytics setup.

What do you need from me to start?

Access to your website and Google Search Console and analytics if you have them, a list of your main services and markets, and a short call about your goals.

Get a free SEO audit.

Tell us about your website. We will check how it is set up for search and share what we would fix first.

  • How search engines crawl and index your site
  • Your biggest technical and content gaps
  • Who you are competing against for your key searches

By sending this form you agree that we may contact you about your enquiry. See the privacy policy.

Get your growth plan