Google Ads and PPC management built around what your budget earns.
We plan, launch and manage paid search campaigns tied to real enquiries and sales, and report on what each customer costs, not just clicks.
Serving businesses across the UK, USA, UAE and Australia.
Illustration. Not client data.
Right searches
We target searches from people ready to act, and block the ones that waste budget.
Tracked conversions
Calls, forms, WhatsApp clicks and sales are tracked before we spend.
Costs you can read
Reports show the cost per enquiry or sale, and what we change next.
Who Google Ads is for, and when it is not the right first step.
Google Ads works when people already search for what you sell. It reaches them quickly and stops when the budget stops.
Service businesses
Quotes, bookings and callbacks from people searching for a provider near them.
Online stores
Product and Shopping campaigns that bring buyers to the products that sell.
Launches and offers
A way to reach demand quickly while search and content build.
Not a fit yet
Few people search for what you offer, or the site cannot convert or be tracked. We fix that first.
Where ad budget usually leaks.
Most wasted spend is not one big mistake. It is small losses at every step between the budget and the customer.
- Broad targeting that shows ads for searches you do not want
- Ads sent to the wrong places or times
- Landing pages that do not match the ad or make acting easy
- Results measured by clicks instead of enquiries and sales
- No regular review of the search terms people actually used
Illustration of common leaks. Not client data.
The SightSol PPC system.
One chain from budget to measurement. Every step has an owner and something you receive.
Plan
We set goals, cost limits, markets and the search demand worth paying for.
You receive: a campaign plan and a tracking plan.Launch
We build campaigns, ads and tracking, then test before spending in full.
You receive: live campaigns and confirmed tracking.Optimise
We review search terms, bids, budgets and ads on a set rhythm.
You receive: changes explained in plain language.Report
We report what it cost and what it earned, and where money moves next.
You receive: regular reports and next steps.Search campaigns that match the way people ask.
The ad and the search should say the same thing. We build campaigns from what customers type, and keep the rest out.
- Keyword research by intent: ready to buy, comparing, or just looking
- Match types and negative keywords to control who sees the ads
- Several ad versions tested against each other
- Location, device and schedule settings that fit how you operate
Illustration of ad structure. Not a live ad.
Landing pages that turn clicks into enquiries.
A good ad is wasted on a page that does not finish the job. We review the page the ad sends people to and fix what stops them acting.
- Headline that repeats what the searcher asked for
- Proof near the top: reviews, real work, clear facts
- One clear action: call, WhatsApp, form or buy
- Fast, easy to use on a phone
- Recommendations for changes, or the build itself where needed
Illustration. Not client data.
Measurement you can trust.
Ad platforms report what they can see. We set up tracking so reports reflect the enquiries and sales you actually get.
- Conversion tracking for forms, calls, WhatsApp clicks and purchases
- Customer records (CRM) fed back to the platform where one is in place
- Cost per enquiry or sale, not only clicks
- Honest notes when platform and analytics numbers differ
Illustration. Not client data.
Improvement that continues after launch.
Campaigns drift as searches and competitors change. A regular loop keeps spend pointed at what earns.
- Search terms reviewed and irrelevant ones blocked
- Budget moved toward the campaigns that earn
- Ads and landing pages tested one change at a time
- Clear notes on what changed and why
Illustration. Not client data.
Platforms and tools.
We work in the tools most businesses already use.
Google Ads
Search, Shopping and other campaign types.
Google Analytics
Traffic and conversion reporting.
Google Tag Manager
Tracking set up and changed safely.
Merchant Center
Product feeds for Shopping campaigns.
How a PPC project runs.
Timelines depend on your market and the work involved. They are agreed in writing before spend begins.
- Discovery callYour goals, markets, margins and what has been tried.
- AuditExisting account, tracking and landing pages, or a plan for a new build.
- Plan and scopeCampaign plan, budgets, tracking plan, price and timeline for approval.
- LaunchBuild, test tracking, then start spending in stages.
- Review and improveRegular reviews and reports, with changes explained.
What you receive
- An account and tracking audit, or a build plan
- Campaign structure and ad copy
- Conversion tracking that has been tested
- Landing page recommendations or changes
- Regular reports on cost and results
Google Ads questions, answered.
How much should I spend on Google Ads?
It depends on your market, the cost of the searches you want and how much a customer is worth. We plan a starting budget from those, then adjust as data comes in. We do not recommend a number before understanding your numbers.
How quickly will I see results?
Ads can start showing within days of launch, but the first weeks are for learning: which searches and ads perform. Steadier results usually come after that. We agree what to review and when.
Can you guarantee results or a cost per lead?
No. Costs depend on competition and demand, which change. We commit to the work, the tracking and the reporting, and to changing the plan when the data says so.
Who owns the Google Ads account?
Your business should own its ad account and data, with us working inside it.
What is the difference between Google Ads and SEO?
Google Ads pays for visibility and stops when the budget stops. SEO earns organic visibility that builds over time. Many businesses use both, planned together.
Do you also run Facebook and Instagram ads?
Yes, paid social is a separate service with different strengths.
What do you need to get started?
Access to your ad account and analytics if they exist, your website, your main services or products with margins, and a short call about goals.
How do you report results?
Regular reports covering spend, enquiries or sales, cost per result and what we changed.